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Tongue on quest for Tooheys Extra Dry
Ask around Australia for the most memorable bad taste television advertisement and you’re likely to get “that one with the tongue and the dry beer”. A man and woman lie in bed asleep. And then the...
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Tooheys Extra Dry Appliances in Clean Fight
Tooheys Extra Dry beer is presented as the prize drink in a visual effects-laden television commercial from Australia. A vacuum cleaner opens the fridge and takes out a beer, only to be attacked by a...
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Tooheys Extra Dry HarvesTed with Music
Tooheys Extra Dry Harvested was launched by Australian brewing group Lion Nathan on May 6, an integrated advertising campaign playing with the connection between the Tooheys Extra Dry initials (TED)...
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Tooheys HarvesTed Interactive Site
Tooheys Extra Dry (TED) is hosting an interactive site aimed at men aged 18 to 25. The advertising campaign, melding Teddy Boy culture with Japanese/French music, has caught the attention of...
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TED 696 Bag Designs
Toohey’s Extra Dry, also known as TED, is a well-established ‘cool’ beer brand in the that wanted to introduce a new long-neck bottled called the TED 696 into the market. All long-neck beer bottles get...
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Tooheys in the Lab with Danimals
Lion Nathan is rolling out a new phase in The Lab, the culmination of a five month integrated advertising campaign for Tooheys Extra Dry featuring musician and music producer Mark Ronson. The campaign...
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Tooheys Extra Dry Portals
Tooheys Extra Dry beer in Australia is back on television with a reappearance of the tongue in “Portals”, a television commercial directed by Garth Davis. The ad shows a man on a quest for a beer at a...
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Tooheys Extra Dry Nocturnal Migration
Tooheys Extra Dry brings back the Stag, the Tooheys brand symbol since 1869, in “Nocturnal Migration”, a television commercial starring male (stags) and female (does) deer in downtown Auckland, New...
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